Catalog Descriptions of Course

The objective of this course is to provide students with a clear understanding of the Internet along with practical, real-life insight on how to use the Internet to enhance business operations. This will be accomplished through comprehensive coverage of the Internet's primary functions and operations. Examples of the corporate network applications that use the Internet to conduct business in smarter, more cost-effective ways will be examined. To the management student this course offers the opportunity to explore the value of network applications for business, and will provide numerous examples of how corporations are making strategic, yet everyday use of the Internet ad visit various sites as they explore its capabilities.

Objectives

The student will be able to demonstrate:

1. How to use the Internet and its related information gathering tools (e.g., Gophers, Veronica, World Wide Web, FTP, Telnet, e-mail, etc...)

2. The various business information resources available on the Internet (e.g., texts, files, bulletins, reference sources, statistics, federal indices, electronic journals, research papers, government information, etc...)

3. How the Internet can be used to enhance company operations, for example, reduce costs, obtain better services, spped up crucial development projects and increase overall efficiency, sales, marketing, and customer support.

4. How to enhance traditional advertising and public relations effort by developing an Internet marketing program.

5. The benefit of connectivity and collaboration in a variety of work environment or organizational contexts (i.e. Virtual storefront, strategic global alliances, etc...)

Outline of Course Content

1. Intoroduction to the Internet
   
   Definetion, terminology, history of the Internet development, packet switching, regulation and restriction.

2. Getting access to the Internet & creating a business presence
   Acceptable uses and unacceptable uses of the Internet, creating a web-site, TELNET, and communication protocol.

3. Internet Tools
   Computer mediated communications: E-mail, types, protocols, Listserv, Newsgroups, and FTP.
   Search Toolds: Gopher, WAIS, Veronica, Internet Search Engines and search programs.

4. Internet Business Resources
   Libraries: Unlimited sites will be explored
   Government: NSF-InterNIC; Economic Bulletin Board US Dept.; Commerce; Census; Federal Reserve Boaed; NATO; IRS; Treasury Dept.; NY State Info.; United Nations; White House; National Telecommunications Info.
   Business: Job Listings; Fedworld.doc.gov; Commercial Services on the web; CommerceNet.

5. Internet Business Culture and Etiquette
   How computer mediated communications affects the way in which business is conducted. Impact of the Internet on organizational behavior; Matrix management; Information sharing; Establishment of new "peer" group; Virtual teams; New approaches to work; Initiative tking.

6. Doing Business on the Internet
   Various business and their Internet applications will be discussed; Case studies; Entrepreneurial marketing; Planning and design of start-up business; Strategic alliance formation and management; Virtual storefront; Yellow Pages; Homepages; Security; Firewalls; Cyber-loitering.
   

Approximate cutoff points: